Research and experimentation between living learning and an idea
MAS company aims at testing techniques and materials apt to start new and original shapes and where every handiwork is the outcome of a research, of a journey within raw materials, of a close relationship with them, that layer after layer, shapes and “becomes noble”.
Products get a value that goes beyond their specific function and become symbols of the taste culture and of the “living learning”. Values and culture that are rooted in humanistic history are at stake and Italians have to continue to be an example of them. As a consequence of it, that kind of mix of ideas, appeal and made in Italy credibility come into play; that mix which is impervious to copies and attractive abroad.
A design always seen as a conceivable is always aimed for, not as a style detail; the pure aesthetics of shapes is not searched for, but through the design, the cementing of an idea or a concept rising even before the product itself is aimed at.Design rigour and mediation with history
Mas aims at an original dialogue between modernity and tradition, design and deep knowledge of materials, love for art and rooted craftmade passion by exploring the evolution of contemporary taste.
By exploring the evolution of contemporary taste, the company draws the values of the typical continental living style from nature where “ the most beautiful house is to be meant as a place to be lived to the fullest" and embodies sticking to the essence of the material itself so as every handicraft that came out of this research becomes a unique and communicative symbol, an expression of a language apt to be understood by everyone. |  | Plot and tissue - Rigour and passion
According to MAS, wood, simple material, warm permeated by eastern awesomeness and ethnic contaminations, naturally dwells in contemporary house and interprets the most recent design trends with cosmopolitan spirit. Aesthetics and functional capacity join again in an environment that matches the harmony of things and the rigour of functions, in a place where you can feel quiet, at peace, free from confusion, where every kind of conflict stops, the eye appeases and "thought abandons every doubt and feels the presence of silence" and where "the idea of space, emotionally speaking, is like music, that is immaterial”.Coherence and Humanity
One of MAS company key words is eventually coherence and what it aims at must reflect itself as clearly as outside. The global project about which is told informs the whole strategic axis about itself: after identifying a strong theme, everything has to revolve around it in order to pass on the outside, with the product, the service, a strong and cohesive identity after all.
Eventually, out of this more mature awareness of being a company, one of the elements that was not mentioned up to now emerges: the human factor; the aim is the creation of a team that is motivated and satisfied with its job, a team that feels to be contributing to a project to be carried out. |
